A collaboration between Mejuri and the diffuser brand vitruvi on a custom fragrance, Séjour.
Supported the creative director on the entire campaign from ideation to execution. Collaborated on strategic direction, sourced inspiration imagery, developed moodboards and mockups. Final creative direction was edgy, unique, and pushed the boundaries of Mejuri’s aesthetic, meeting the requirements of a multi-layered brief. Worked with the producer to source the photographer, location, props, and wardrobe. Put together the shotlist and art directed on set, assisted with making selects. Oversaw development of final assets.
Photographer: Renata Kaveh
Creative Direction: Jess Brewer
Production: Velouria Productions
Stylist: Zenia Esmail
Props: Daniel Onori
Models: Belma Colakovic, Dammy Omotayo