Ideation, Graphic Design & Art Direction
Developed the concept for Hudson Bay’s Mother’s Day Beauty campaign. Compiled the model casting and put forward real moms and their kids. The campaign was rolled out on social media, thebay.com, display ads, and to their email database. I was also in charge of creating the shot list and was an Art Director on the multiple day shoot, which consisted of 40+ images. Ensured continuity of aesthetic across all model and product groupings and various asset formats. Made selects and oversaw retouching and animation processes. Completed production work to deliver final assets to client.
Agency: A Plus Creative