Graphic Design & Art Direction
Worked with the team to develop concept for Hudson Bay’s Spring Beauty campaign, to be rolled out on social media, thebay.com, display ads, email database, and printed beauty book. Developed several category-specific concepts (across fragrance, lipstick, foundation, skincare, and haircare) that were each unique, but worked cohesively together. Spearheaded the shot list and was an art director on the multiple day shoot, which consisted of 50+ images and videos for each category. Assisted with making selects. Oversaw retouching and video editing processes. Developed the layout for the beauty book. Completed production work to deliver final digital and print assets to client.
Agency: A Plus Creative