Ideation & Art Direction
Developed a how-to video for creating a spring charcuterie board. Video had to be 15 seconds, so we utilized bold, instructional supers while focusing on the form and functionality of products, resulting in a short, stylish cut.
Created three videos for Hudson Bay’s Ambassador program with Brian Gluckstein focusing on spring entertaining, how-to furnish a small space, and eco-friendly products. Developed storyboards, shotlists, and the set direction for each video. Art directed Brian on-set, along with the off-figure photography, which also included stop motion animations. Made selects and oversaw the retouching and video editing processes.
Agency: A Plus Creative